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Want to learn how to close 99% more deals

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Nice to meet you

I'm Paul R. Atkinson

I am a native of Kingston, Jamaica. When I was 14, I moved to the U.S. Upon turning 17, I joined the U.S. Navy and got to the level of First-Class Petty Officer. I've worked as a recruiter for the Navy before moving to South Florida, where I started a real estate practice. Since 1993, I've closed 99% of my presentations in any sales position I have had. Here are some of my achievements in using The Five Steps of the Sale selling system:

  • Closed a $233k Deal on Day 1 as a Realtor.
  • Generated Over $80 Million Dollars in Real Estate Sales Volume.
  • Closing 350+ transactions a year.
  • Helped 300+ salespeople to make Six figures in their First year.
  • Published Author, to the First Real Estate Agent pocket guide. The Art & Science of the Real Estate Agent, and my new book The Five Steps of the Sale. How to Sell and Close 99% MORE in your Presentation.
  • Certified Professional Coach, a graduate of the University of Miami.
  • Served as the US Navy Recruiting, District Training for more than 172 sales agents.

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7 Reasons Salespeople Don't Close the Deal

by Steve W. Martin

  • They are not trusted or respected
  • They can’t converse effectively
  • They can’t clearly explain how their solution helps the buyer’s
  • They are too self-centered
  • They use the wrong closing strategy
  • They don’t alleviate the risk of buying their solution
  • They can’t establish a personal connection with the buyer

-Harvard Business Review

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Want to learn the EXACT process I used to earn over $80 billion in sales volume?

Sell with ease

A key part of having a successful real estate business involves sales, especially in the early stages. This allows you to gain the strength and experience you need for rising to the next level.

master the art of persuasion

Persuasion is a component of almost every aspect of business. Having other people believe in and support your product is essential if you'd like to create a following, a customer base, or a strong team.

build trust

Trust between you and your customers is key for attracting and retaining loyal customers with repeat business. As retaining customers can result in more sales, customer retention directly impacts the success of your real estate business.


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In 90 days, Paul R. Atkinson, author of The Five Steps of the Sale, will walk you through each step to close 99% of your sales.

Open Enrollment NOW

Learn the formula to building wealth and use it to:

#1 Conversation

  • Put buyers and sellers at ease by using the technique of association and mirroring to get them to like you in 60 seconds or less by pinpointing a client's wants and needs in a conversation.
  • Understand the (DBM) Dominant Buying Motive formula in a client and ​the principle rules of a successful fact finds or also know as "discover technique".

#2 Curiosity

  • Know how to speak a client's curiosity tailored to theirs needs.
  • Understand how to make your prospect hungry to hear and see your proposal.
  • ​ How to present the perfect proposal to get them to SIGN!

#3 Conviction

  • Learn how to structure and present your proposal
  • Present your proposal in a way that the prospect wants to buy.
  • ​Learn how to use a verbal bridge and state the required formula to be a successful agent.

#4 Desire

  • Learn how to skillfully create a strong desire in the prospect to buy NOW!
  • Understand how to use psychological reciprocity to let the customer take all the steps by themselves.
  • ​Use desire techniques to get the prospect emotionally involved in the sale and CLOSE.

#5 Close

  • Discover the secrets of the Do's and Dont's of closing.
  • ​Understand how to use Trial Closes to ensure that you close the prospect.
  • Learn the #1 technique you need to close a deal.

Yes, It Really Is Possible!

Ksenia Lutfullina, our guest speaker, will guide you through several methods of carrying out mediations. She will demonstrate how you can be centered and balanced to perform at your maximum potential each day.

Workout with Nelma Aiello, our professional physical trainer, thrice a week. You will have the option to meet each Monday, Wednesday, and Friday, from 8:30 AM to 9:30 AM. Your other option is each Monday, Wednesday, and Friday, from 6:00 PM to 7:00 PM

The time is now to Level Up your mindset and learn how to improve your sales performance by obtaining the ability to transform you and your current business to a higher producing level. Join the best sales training program and use our strategies to close more sales.

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Satisfied Clients

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No realtor better than Paul

From the beginning Paul listened to what we needed and navigated us through what would be our first home purchase in Florida. He was available to resolve our concerns with different properties and with each showing we got closer to what worked for us. Through and through he is a true professional, knows his market, and makes sure he takes care of his clients. We are beyond excited for our move to a piece of South Florida paradise. Thank you Paul and thanks to your team."

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Paul is an awesome person to work with. He takes the time to understand your needs and works with you to find exactly what you are looking for as as close to as possible. He is very patient and advises you smartly so that your choices are made with confidence. I would highly recommend Paul to as may folks as I can"

Lydia Bachan

Paul been my realtor for 20 years now and every time I either sell or purchase, Paul has done a magnificent job. Paul is very professional and dependable, hopeful i don't need to purchase a new home but for those who do you can't go wrong with Paul Atkinson!!

Vergil Stevenson

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Key Books for success

The Art & Science of the Real Estate Agent: Day 1 Close a Deal

Do you want to be a high producing real estate agent? Do you want to learn how to create opportunities? Then this Real Estate Agent's Pocket Guide to High Production and Long Term Income is perfect for you.

The Five Steps of the Sale

The Five Steps of the Sale methodology focuses on improving selling skills. It leads you on a journey that will help you win over prospects and shows you different ways to close more sales. Once you start implementing the steps, you’ll discover a new way of life where closing deals comes like second nature. The steps that demonstrate how to improve sales performance have allowed the author to account for more than $82 billion in sales.

Get this book

Useful Links to build a

Successful Business

90 Day Business Accelerator Course

5 Steps of the sale Audio Course

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Mailing Address

6750 N. Andrews Ave

Suite 200

Fort Lauderdale, FL 33309

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2022 Successful Realtor Academy. ALL RIGHTS RESERVED.